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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Home Moment Marketing

How Brands Applauded Arshdeep Singh’s Stump Breaking Moment

Rinie Wilson by Rinie Wilson
April 25, 2023
in Moment Marketing
A A

IPL has been a huge success like every year. Teams have been performing really well and people are cheering for their favorite team to the fullest.

on 22nd April, Punjab Kings defeated Mumbai Indians by 13 runs. The entire match, the audience was on their toes to see who wins. But what became the highlight of the evening was when Arshdeep Singh broke the middle stump twice, defeating two batters from Mumbai Indians.

His bowling sent the audience into a frenzy and people could not believe what had occurred. Soon after, social media was full of memes and applause for Arshdeep’s explicable bowling.

The meme fest was one to watch with various brands celebrating Arshdeep’s achievement in their own fun way.

Swiggy

parle g in chai be like pic.twitter.com/Gkk4wCIvzz

— Swiggy (@Swiggy) April 22, 2023

Twitter India

this is what third wheeling feels like 👀 https://t.co/EnFuAuJksR

— Tinder India (@Tinder_India) April 22, 2023

Ixigo

How I feel in the middle seat ✈️ https://t.co/AyipivOOsu

— ixigo (@ixigo) April 23, 2023

Myntra

POV: you broke one of your nails https://t.co/YpEuA2oqcO

— Myntra (@myntra) April 22, 2023

Jeevansathi.com

Even TATA 𝘕𝘦𝘶 but you didn’t when she said “I will bowl you over with my charm.” @tata_neu #IPL2023 #Arshdeep #MIvsPBKS pic.twitter.com/jKmEezQ0X9

— Jeevansathi.com (@Jeevansathi_com) April 23, 2023

Portronics

When the lyrics hit you right where it hurts.#IPL2023 #Arshdeep #MIvsPBKS https://t.co/L8WuINry3O

— Portronics (@Portronics) April 24, 2023

Other than brands, Mumbai Police also had a fun spin on Arshdeep’s amazing performance. Their handle was quick to post a hilarious tweet like always.

Action is most likely to be taken on breaking the law, not stumps! https://t.co/bo8jgafACm

— मुंबई पोलीस – Mumbai Police (@MumbaiPolice) April 22, 2023

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