Almost a month ago, we witnessed a collaboration that almost everyone could get on board with. Disney + Hotstar was launched in India that offered its viewers an opportunity to view their favorite Disney movies. This collab has also been a blessing in this lockdown period.

From Marvel movies, shows from the Star Network to a collection of Disney‘s own movies and shows, Disney + Hotstar was has gained its popularity and viewership instantly.

After its successful launch, the platform is now all set to bring the world’s favorite family, The Simpsons, to India.

Evidently, episodes of the latest season of this iconic show will be available to stream on the platform just minutes after the US. Created by Matt Groening, globally recognized as a pioneering animator – The Simpsons made its debut in 1989 and is the longest-running sitcom in American history with a collection of over 675 episodes spanning 31 seasons – all of which will be available on Disney+ Hotstar Premium.

The news of the launch was everywhere. Disney + Hotstar‘s official Twitter handle was also quick to share the news.

#TheSimpsonsAreHere and are taking over Twitter.

Warning: Homer might drop some D’oh bombs on you! pic.twitter.com/hLszLKWZ4q

— Disney+ Hotstar Premium (@DisneyPlusHSP) April 15, 2020

The news of the release of the show was probably enough to attract its viewership. However, what caught our attention even so more was the way the OTT platform marketed its announcement. The campaign was done on Instagram & Twitter wherein many Bollywood celebrities were seen uploading a picture of themselves in the famous yellow avatar.

Arjun Kapoor, Twinkle Khanna, Radhika Apte, Ayushmann Khurrana, and Shirley Setia were among the celebrities who posted their animated pictures on their official social media handles.

Arjun Kapoor

https://www.instagram.com/p/B-_r4m4JERM/

Twinkle Khanna

https://www.instagram.com/p/B-_9rfDDQUz/

Radhika Apte

https://www.instagram.com/p/B-_ofQrHogM/

Shirley Setia

https://www.instagram.com/p/B-_5ZTCJwD7/

Ayushmann Khurrana

https://www.instagram.com/p/B-_3oZ9Da0Y/