| 2 minutes read

2 minutes read

How BMW Marketed Itself With SRK’s 27 Year Completion In Bollywood

| Published on July 3, 2019

Celebrities are a great way to promote a brand. Especially, when it comes to luxury or expensive item, Bollywood stars can surely help in sending the message of brand to reach millions.
Shah Rukh Khan recently completely his 27 years in the industry and he celebrated it thanking the fans for their contribution.


SRK has a massive following on social media handles and BMW made the most of this popularity in a smart way. Shah Rukh posted a small video on Twitter and Instagram showing the recreation of the bike ride moment from ‘Koi na koi chahiye’ from his first movie Deewana on the Exclusive BMW G 310 R and the BMW G 310 GS. As expected, the video went viral and BMW Motorcycles even sent him both motorcycles to try out. SRK as very happy over this and said that he will take both motorcycles out for a ride. In the video, he talks about safety and how important it is to wear a helmet and how everyone should wear a helmet whenever they are on a two-wheeler.

Talking about the numbers, the video has been retweeted over 11k times with close to 1 lakh likes acting as a perfect advertisement for BMW.

Related Posts