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How BBK Electronics Is Ruling India’s Smartphone Market With Multiple Brands

| Published on February 8, 2020

Indian electronics market has been dominated by various Brand names every now and then. It keeps on changing almost every decade. Many may assume that it is the Xiaomi that is dominating the market at the moment. Sure the brand has a stronghold, but that’s not entirely true.

BBK Electronics, which is a Chinese multinational corporation, owns a number of popular brands across various consumer electronics markets, including headphones, Blu-ray players, and smartphones. It also oversees a number of major smartphone brands including Oppo, Vivo, Realme, and OnePlus.

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As per the shipping data for Q4 2019 from Hong Kong-based market-research firm Counterpoint, Oppo, Vivo, and Realme together account for 43 percent in the Indian market while Xiaomi accounts for 28 percent.

BBK Electronics began by manufacturing a range of CD, MP3, and DVD players, along with other household appliances. These appeared under a range of global brands. In 2004 Duan founded Oppo with CEO Tony Chen. Oppo built on Duan’s experience in the video market by selling DVD and Blu-ray players, before moving into the smartphone market.

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Founded by Duan and Vivo CEO Shen Wei in 2009, Vivo was the first major BBK subsidiary. While Realme was established by Sky Li (born Bingzhong Li), previously the Vice-President of Oppo Electronics, on May 4, 2018. Realme’s phones combine cutting-edge tech with affordable price tags. It even managed to snag our Best of Android 2019 award.

BBK has managed to tailor its products to suit various market segments by spreading its product range across multiple brands. This strategy has successfully paid off in China market and is quickly gaining momentum across India as well as in parts of Europe too.

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