Aam Admi Party (AAP), is trying to give its best in order to ensure they remain Delhi‘s ruling party after the coming elections. AAP has launched its campaign ads, material, and billboards a few months before the elections.
AAP is using transit OOH to attain as much attention as possible. Many auto drivers have sported ‘I love Kejriwal’ on their autos to express their love for the Chief Minister.
According to party sources, the campaign has been designed to allow Chief Minister Arvind Kejriwal to reconnect with the public and hence the slogan.
As per AAP’s Delhi convenor, Gopal Rai, they are happy with the response they have received for the campaign.
Suresh Kumar, an auto driver in Delhi’s Connaught Place, commented on his decision to write ‘I Love Kejriwal’ on his auto. He said,”
“This is my small contribution to show my support and love towards AAP. Kejriwal government has put effort to make a difference in the city, from giving everyone free electricity and water to other facilities, and they have proved themselves over the years. So, this is a small dedication to the great work they have done.”
Rajeev Arora, CEO of Adventure Media, has confirmed that the kind of visibility that auto-rickshaws provide make them a unique and effective medium. He said that the advertisements on auto-rickshaws are witnessed by a large variety and section of commuters every day.
The marketing tool renders easier possibilities of making sure that the message gets absorbed by the travelers as well as pedestrians. It is always visible on the road and has a captive audience. It is a unique and effective medium.