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How A Housewife Became A Seller On Myntra & Made Rs 3.4 Cr This Year

| Published on October 10, 2019

There is no such thing as Failure, Failure is just life trying to move us in another direction, Rakhi Khera a 43-year-old women from Madhya Pradesh is an example of this quote, She started her journey as an Entrepreneur in 2013, while she was a homemaker caring for her family which also included 2 children, her passion for Fashion resurfaced in her life, and with the support of her husband, she decided to launch her very own Maternity Wear.

The idea came to her when she herself was pregnant and could not find comfortable and fashionable clothes, so in 2013 she decided to rent out Designer Maternity Apparel, but her venture didn’t do very well, but this never made her stop, Only to change her direction. Again in 2014 with an investment of Rupees 5 Lakh she decided to create her own Fashion Brand with a range of Western Wear and then created a niche with maternity clothing for mums-to-be. That’s when the idea of Abiti Bella Enterprises (meaning beautiful clothes in Italian) was born.

This was also the HeadStart Period for the E-Commerce Market in India, Rakhi started by selling her maternity wear on Flipkart, and soon she learnt all about Branding, Cataloguing, Uploading her products, and soon she launched another brand Mine4Nine.

As time passed she started selling her products on other Social Website’s and today it is the Top Selling Maternity Brand on Myntra.

While her journey was tough with no prior experience in the field, she did have a keen eye for styles. She also outsources design to a team of Freelancers, some of whom are from NIFT. The outfits are produced at manufacturing facilities in Gurugram and Faridabad. So far, she has 800 designs of both the brands, and has catered to more than two lakh orders.

The total revenue clocked in 2018-2019 is Rs 3.4 crore, and Rakhi projects Rs 4.5 crore for the next fiscal.


One of the reasons for her quick rise to popularity and success, Rakhi says, is because of the support she received from Walmart’s Women Entrepreneurship Development Programme (WEDP).

The programme helped Rakhi in understanding various business functions, aspects of finance, logistics, digital marketing, and networking. Rakhi also gained insights into running a business by meeting other women entrepreneurs in the field.

Krish Iyer, President and CEO of Walmart India, explains how the programme has been beneficial to a number of women entrepreneurs.

“Walmart’s Women Entrepreneurship Development Programme (WEDP) is designed to help women business owners build robust businesses through training in a variety of modules, thus making them more competitive and resilient in today’s dynamic business environment.

Also Read: How A Haryana Based Housewife Became Top Flipkart Seller Earning Rs 8 Lakhs A Month

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