Marketing Mind was in attendance as a Media Partner at one of Asia’s most anticipated marketing and branding conferences in Hong Kong, MarketingPulse. 40 marketing experts from nine countries attended this event and shared their thoughts on brand management, trending marketing techniques and technologies that are affecting the marketing industry. Success stories of brands and their marketing strategies were also shared during MarketingPulse.
Hong Kong Trade Development Council (HKTDC) was the organizer of this event. HKTDC is a statutory body dedicated to creating opportunities for Hong Kong based businesses. They are responsible for promoting Hong Kong as a premier destination and attracting investment from China, Asia and the world since 1966. They have more than 40 offices across the world, including 13 on the Chinese mainland.
Our representatives got an opportunity to speak to Mr. Raymond Yip, Acting Executive Director, HKTDC. One of the important questions we asked him was about the role of Hong Kong in the marketing world. Raymond said that Hong Kong is a place where east meets the west. We have western culture, we have eastern culture and all these get together in a harmonious fashion. “Hong Kong understands all the cultures and the people here are open to accept the differences”, he added.
His words were clearly motivating for the investors who are looking to expand their business in Hong Kong. Understanding different markets is an important skill that every marketer must have.
Keep following us for getting more valuable knowledge from experts in this series of interviews and do let us know about your views on Raymond’s thinking.
