Hero Pleasure has been empowering women riders through some thought-provoking campaigns- in continuation to the last campaign Ladki Chala Rahi Hai, their new launch Pleasure Connect promises women to be fearless and confident- “Ab jaana ho jahan, Bolo Haan”
The new campaign promotes the segment-first features of Hero Pleasure+ XTEC Connect Edition in a fun and quirky manner. The campaign took a creative approach by featuring brand ambassador Alia Bhatt in a double role for the very first time.
In the ads, Alia represents a bold woman who has all the answers to society’s taboos. You can watch these ads below:
The Connect Edition of Hero Pleasure+ XTEC comes with some unique features for Rider Safety (SOS Alert, Share Location), Vehicle Security (Track my vehicle, Remote immobilization), and Rider Convenience (Vehicle Diagnostic, Roadside assistance). Both the campaign and these additional features, inspire women to be unstoppable and convey ‘Ab jaana ho jahan, bolo haan’.
Being a scooter that has always empowered women, these ads are relatable and thought-provoking for the target audience of the brand.
What are your thoughts about this campaign? Share them with us in the comment section.