| 2 minutes read

2 minutes read

Here’s Why Bollywood Stars Are Actively Using YouTube

| Published on November 20, 2019

Social media: a genre fast-spreading, a space fast expanding and a world fast-changing. It is an opportunity and a separate entity for most people these days. Everyone is on social media, be it Facebook or Instagram, be it YouTube or Snapchat.

Talking about everyone, the one new trend that has been happening lately is renowned film stars opting for the YouTube world and putting a lot of effort into enriching their YouTube popularity.

What are we talking about?

Well yes, if you see, now all young film stars like Alia Bhatt, Jacqueline Fernandez, Disha Patani have their YouTube channels where they post content.

Disha Patani is actually the latest addition to the list where her own YouTube channel is just on the takeoff stage with 87000 followers.

It seems like our Bollywood stars are taking inspiration from names like Jennifer Lopez who runs her own YouTube channel, sharing experiences of her daily life with her fans. Even Karlie Kloss has a channel named Klossy where she talks about her likes, dislikes and encourages her fans to learn, especially learn coding, considering how she is a coder.

Here’s what Bollywood is doing

Priyanka Chopra has her videos posted about her Gym sessions and trips, Alia Bhatt has millions of followers to watch and take inspiration from her while Jacqueline Fernandez is known for the video clips from her trip to Sri Lanka.

Why YouTube though?

Well, Youtubers are the live examples of how powerful the platform is. Not only do you reach more people at a higher rate as compared to Instagram or Snapchat, but you generate more revenue as well. Once any channel crosses 1 million followers, for every view on a video, the account receives Rs 1 out of which YouTube keeps 45 paise. Infact, you can also pitch brands to advertise on your channel to multiply your revenue.

The videos are mostly short and cute, shows how celebrities have cameras around all the time, give a hint or sneak peek into the life of people we admire and at the end of the day, makes people happy when they see something fun and exciting.

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