Parle-G is not only a biscuit brand, it is an emotion for Indians. Even after 80 years since its launch, Parle-g has maintained its popularity in Indian market. During all these years, Parle-G has faced competition from many big players like Britania but it has managed to hold 20% share of the Rs 25,000 crore valued biscuit market of the country.
The thing that makes Parle-G different from other biscuit brands is sticking with the ideas that are going well for the brand. Parle-G has always kept its focus on selling glucose biscuits in big numbers keeping the prices affordable for the low-earning part of our society. We have only seen only one premium variation from Parle-G after its launch.
Not even the price and quality of the product, Parle-G has even maintained to continue with the same iconic yellow striped pack showing the Parle girl in it. Such things make customers connect with the brand in a better way. Serving Parle-G with tea has become a part of life for the people living in India.
Many big companies like Britannia and ITC Ltd’s Sunfeast have tried competing with Parle, but Parle-G has managed to retain around 75% of share in country’s glucose biscuits market. Tiger biscuits have been seen in 7 variants since its launch compared to Parle’s single variant—Parle Gold. Parle-G’s success has helped the company to expand with other products too. Parle now has products in chocolates, confectionaries, chips and snacks categories. Although Hide & Seek is among the top 5 in the cookie market, Parle-G is still the major source of income for the company.
