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Here Is The Success Story Of TVS Motor Company

| Published on April 22, 2020

TVS Motor Company, the flagship company of TVS Group, is the third-largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from mopeds to racing motorcycles.

Where It All Started

T.V. Sundaram Iyengar began with Madurai’s first bus service in 1911 and founded T.V.S, a company in the transportation business with a large fleet of trucks and buses under the name of Southern Roadways.

TVS group has a steady approach to growth- Business News

In the year 1979 TVS Group company Sundaram-Clayton Ltd started Moped Division at Hosur to manufacture TVS 50 mopeds.

In 1980, TVS 50, India’s first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern India. A technical collaboration with the Japanese auto giant Suzuki Ltd. resulted in the joint-venture between Sundaram Clayton Ltd and Suzuki Motor Corporation, in 2017. Commercial production of motorcycles began in 2018.

Recent Developments & Achievements

In early 2015, TVS Racing became the first Indian factory team to take part in the Dakar Rally, the world’s longest and most dangerous rally. TVS Racing partnered with French motorcycle manufacturer Sherco and named the team Sherco TVS Rally Factory Team. TVS Racing also won the Raid de Himalaya and the FOX Hill Super Cross held at Sri Lanka. In three decades of its racing history, TVS Racing has won over 90% of the races it participates in.

In 2016 TVS started manufacturing the BMW G310R, a model co-developed with BMW Motorrad after its strategic partnership in April 2013. In December 2018, the Hosur plant where the motorcycle is manufactured rolled out its 50,000th G310R series unit.

TVS Motors, Hosur... - TVS Motor Company Office Photo | Glassdoor ...

On 6 December 2017, TVS launched its most-awaited motorcycle, the Apache RR 310 in an event at Chennai. The 310cc motorcycle with an engine that was co-developed with BMW features first-ever full fairing on a TVS bike, dual-channel ABS, EFI, KYB suspension kits, etc. It is expected to rival bikes like KTM RC 390, Kawasaki Ninja 250SL, Bajaj Pulsar, and Dominar and Honda CBR 250R after hitting the market. The Apache RR 310 is designed and realized entirely in India.

Norton Motorcycle’s Acquisition

On 17th April 2020, it has been reported that TVS Motor Company acquired Norton Motorcycle Company in an all-cash deal. In the short term, they will continue the production of motorcycles at Donington park using the same staff. TVS acquired Norton Motorcycles for a whopping Rs 153.12 crore.

TVS Motors Acquires Britain-Based Norton Motorcyles

For this deal, a new company named Project 303 Bidco Ltd. was incorporated and then acquired by TVS Motor’s Singapore subsidiary for 1 pound. Following that, the subsidiary signed a purchase agreement to acquire certain assets including the Norton and other associated brands. The transaction will not be treated as a related party transaction, TVS said in a stock exchange filing.

Also Read: From Streets To A 1000-Crore Company: The Inspiring Success Story Of Bikanervala

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