Healthkart (Bright Lifecare), a prominent player in the health and wellness industry has entrusted KlugKlug, one of India’s leading influencer marketing SaaS platforms, with its influencer marketing outreach.
With this collaboration in place, KlugKlug will optimise Bright Lifecare’s influencer marketing strategies, helping the brand connect with relevant and authentic influencers to expand its reach and brand visibility for the influencer marketing SaaS platform is intended to solve the challenge of finding influencers with relevant audiences, enabling the brand to make informed decisions and achieve between 60-80% efficiency in their influencer marketing campaigns.
Bright Lifecare, known for its products under popular brands like HealthKart and MuscleBlaze, belonging to the category of Health and Wellness leverages influencers and therefore KlugKlug, as part of this collaboration, will bring significant improvement in terms of cost and efficiency through Optimisation, Transparency and Compliance through Audience analysis, and real-time performance tracking.
Commenting on the partnership, Kaustuv Paliwal, Senior Vice President of Brands, Bright Lifecare, “Over the past few months, KlugKlug has been a great addition to our marketing tools being used in Bright Lifecare for brands such as MuscleBlaze, Gritzo, and HK Vitals. Features such as Audience Credibility, Audience Overlap, Geography, and Influencer Insight in Klug are helpful for us to refine our Influencer outreach.”
To this, Vaibhav Gupta, Co-Founder and CPO, KlugKlug, added, “For a house of brands like HealthKart, which is rooted in promoting health and wellness, finding influencers who live by these values is essential. An analysis of the category has already yielded some surprises endemic to the industry. They can now, not only skip past the usual trappings of subjective advice from agencies, but also keep an eye on any of their competitors in great detail.”
“Its always a booster to the KlugKlug philosophy, to have a new client onboard and with HealthKart its a bigger win especially because of their discerning approach and the amount of feedback and collaboration that they have been kind to bestow upon us. While, HealthKart has already increased the efficiency of their influencer campaigns by upwards of 40%, its their exuberance and natural leaning towards data that has us blown away.”
Furthermore, Kalyan Kumar, CEO and Co-Founder, KlugKlug, also commented, “It’s always a booster to the KlugKlug philosophy, to have a new client onboard and with HealthKart its a bigger win especially because of their discerning approach and the amount of feedback and collaboration that they have been kind to bestow upon us. WhileHealthKart has already increased the efficiency of their influencer campaigns by upwards of 40%, it’s their exuberance and natural leaning towards data that has us blown away.”
As per the Influencer Marketing Platform, this partnership aligns with KlugKlug’s ongoing mission to provide brands with unmatched insights and tools to revolutionise influencer marketing.
Since its inception, KlugKlug has rapidly become the go-to platform for brands seeking to enhance the efficiency of their influencer strategies, providing solutions that minimise audience overlap and maximise engagement with the right audience at the right time.
