HDFC Bank Appoints Interbrand For A Comprehensive Brand Valuation

HDFC Bank has entrusted Interbrand for carrying out a comprehensive brand valuation exercise covering the bank and its subsidiaries.

The same is believed to lead to financial as well as strategic applications over the coming years.

As for the Omnicom Group’s brand consultancy firm, Interbrand, who invented the concept of Brand Value and the practice of Brand Valuation over two decades back, this is the year’s second BFSI Sector Brand Valuation engagement.

Sharing his views on the development, Ashish Morone, Senior VP & Head- Brand, Marketing Communications & Retail Marketing, HDFC Bank, said-

“Engaging with Interbrand for our brand valuation exercise was a strategic decision for HDFC Bank. In a dynamic and competitive financial landscape, understanding and quantifying our brand value is crucial. Interbrand’s reputation as a pioneer in brand valuation and their global best practices align seamlessly with our commitment to excellence. We look forward to leveraging the insights derived from this collaboration to fortify our brand position and drive sustained growth across our organization and subsidiaries.”

To this, Ashish Mishra, CEO, Interbrand, India & South Asia, added-

“Brands create Value and Brand Strategy is Business Strategy brought to life. Interbrand has been both a pioneer as well an advocate of this foundational principle of branding. Our Brand Economics practice is built on a Value-based approach for building strategies and experiences with applications ranging from clarifying strategic brand architectures to M&A due diligences & branding frameworks to building a business case for investing into brands and more. We feel privileged to have deployed many of our global best practices for the Best Indian Brands. Most of all for our current Brand Valuation job for one of the most valuable Indian Brands HDFC Bank.”