In a first, Havas has launched one of its design and branding agency, Conran Design, as a global brand and design network. The new dedicated global offering will be called Conran Design Group.
As part of the same, the holding company has also made W, Havas’ creative branding agency in France not only a part of it but has also renamed it to W Conran Design.
With studios in London, Paris, Mumbai and New York, Conran Design Group network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.
At its launch, Conran Design Group also unveiled a new proprietary study, Citizen Brands, an evidence-based brand and design framework created to help brand leaders meet the needs of both the individual and wider society.
The study highlights that the top 20 ‘Citizen Brands’- those able to meet the needs of both individual and society– earned £8bn more in revenues on average yearly than their lowest-performing counterparts. Moreover, they also achieved equity price increases that are on average five times higher than those of the lowest performers.
Commenting on the launch of Havas’ new brand and design Network, Yannick Bolloré, Chairman and CEO, Havas, said, “Conran Design Group is uniquely equipped to lead this new network with more than 60 years of experience in strategic brand and design, a holistic approach, and the benefit of global scale with a local touch. W is the natural partner to support the success of this initiative in France with its 25-year track record of helping companies transform to remain at the heart of the conversation and make a positive contribution to society.”
To this, Thom Newton, Global CEO, Conran Design Group, added, “We’ve entered the era of expectation inflation – and brands are under huge pressure to deliver growth and good. This will only intensify amid ongoing uncertainty and heighted economic and environmental pressures. Brand leaders will be expected to take an even more active role in how their brands meet and balance these pressures. Our study shows that all companies across all sectors need to find a way to achieve balanced growth, critical in an increasingly unbalanced world. But rather than prioritising growth alone – growth at any cost – the focus should be on progress, progress that’s both balanced and sustainable. Our new global network, supported and informed by the Citizen Brands framework, will help brands achieve that.”
Furthermore, Denis Gancel, President and Co-Founder, W Conran Design and Gilles Deleris, Creative Director and Co-founder, W Conran Design, also stated, “We are delighted and proud that W, which has just celebrated its 25th anniversary, will be leading Havas’ new brand and design network in France and rebranding as W Conran Design. The international reach this network provides will amplify the agency’s strategic and creative influence for our clients and expand opportunities for our teams. It is a testament to the central place of design in brand strategies at a time when progress depends on balancing meaning and business.”
