Expanding its integrated agency proposition, Hashtag Orange has secured the media mandate of one of India’s leading DTH providers- Dish TV’s Watcho OTT Super App.
As part of the mandate, the agency will be responsible for the OTT aggregator’s brand building and performance marketing and helping it reach larger audiences as well as for creating a memorable identity.
Watcho OTT Super App is a comprehensive entertainment solution catering to all generations, urban and rural, including Gen Z, and currently boasts of over five million paid subscriptions, as per the company. It offers access to popular platforms such as Disney+ Hotstar, Zee5, Sony Liv, Sun Nxt, Lionsgate Play, Hungama Play, HoiChoi, Chaupal, Manorama Max, FanCode, Raj Digital, Tarang Plus, ShortsTV, ETV Win, Stage, Aao Nxt, and ‘Watcho Exclusives’ under a single subscription, alongside its exclusive content.
Additionally, the platform also features over 45 web series, user-generated content through Swag, popular shows, and exclusive live TV across genres including romance, corporate conspiracies, family drama, fantasy, adventure, and sci-fi.
Commenting on the account win, Mukesh Vij, Founder, Hashtag Orange, said, “We’re living in times when everyone has access to phones and OTT platforms. I see many people hesitate in subscribing to multiple platforms. With Watcho, audiences can put that doubt to rest, and we get to amplify this message by adding our creative expertise. The team at Hashtag Orange is pumped to unleash their ideas and redefine how audiences consume OTT content.”
Echoing similar enthusiasm, Sukhpreet Singh, Corporate Head– Marketing, DishTV & Watcho, also said, “At Dish TV and Watcho, we are committed to expanding our content offerings and enhancing user experience. As we broaden our library with more diverse languages, both Indian and international, at affordable prices, and form new strategic alliances, we believe now is the ideal time to attract a wider audience.”
“Partnering with Hashtag Orange is a pivotal move for us. We are confident that their innovative approach will be instrumental in strengthening our position as a leading OTT aggregator, boosting our brand visibility, and driving user engagement. We look forward to leveraging their expertise to unlock new growth opportunities and elevate Watcho’s impact in the competitive OTT space,” he added.
