Recently Google has been slapped with a fine of $1.7 billion for violating antitrust laws by the European Union.
Is it Not the first time!
It is the third time in a row that Google has become the target of E.U. regulators and from the past records, it has boiled down to an amount of $9 billion.
What is on social media?
According to a tweet posted on the social media by the European Competition Commissioner Margrethe Vestager, Google has also been found guilty “for illegal practices in search advertising brokering to cement its dominant market position.” “They shouldn’t do that- it denied consumers choice, innovative products and fair prices”, Vesteger added.
Burdened with fines year after year!
Google was further blamed by E.U. for AdSense for Search and the publishers were restricted from working with other advertising partners if they embedded Google’s search function on the website. As for example; if a beauty blog using Google’s search feature on the site, and if anyone visits the page, they are shown ads delivered by Google on seeing the results on the publisher’s page.
Google in the year 2017 had to carry the burden of a fine that amounts to $2.7 billion for disobeying the antitrust laws through search. This was followed by another fine the next year for a breathtaking $5 billion due to leveraging its Android operating system to favour its own apps.
Records provided by the E.U. suggest that in 2016, Google had a search market share of more than 90 percent in Europe.
The senior VP of global affairs at Google, Kent Walker states that the company has been working with E.U. regulators for more than a decade now, and it intends to update its products recently in Europe.