Google’s new responsive search ads are getting a lot of complaints. To improve studying the results of advertising campaigns on their ad platforms, Google has announced a few updates which will help advertisers manage responsive search ads more effectively.
Google has launched its new ad platform named Form Ads on Search in India which will allow advertisers to generate leads from their mobile search ads along with Google Ads to help advertisers to plan reach-based video campaigns. This new ad tool was revealed at the fourth edition of Google’s flagship event Google for India.
Google shared insights about the changing Internet industry in India, and how it is creating new opportunities for marketers.
Talking about the role of Google in the Indian market, Kim Spalding, Lead – Product Management for the SMB and Emerging Market Advertising, Google said, “The rapid growth in India and the diversity in user behaviour and changing patterns are impacting and informing the way we develop our products. We know that advertising in local languages is critical to reach out to users in India’s growing digital ecosystem. Our research shows, that 88% of users are more likely to respond to a digital advertisement in their local language as compared to English. Towards this we introduced Smart Display campaign in Hindi and have also expanded our ad products to support Tamil, Bengali, and Telugu across Search, Display and YouTube. We will soon be adding support for Marathi and continue to invest in bringing support for more Indian languages.”
Rajan Anandan, VP South East Asia and India, Google, said:
“Voice, Video and Vernacular are three big themes that captures the behaviours of India’s growing Internet users. Keeping up with the pace of change in India’s user behaviour, we’re doubling down on our efforts to innovate our ads products for India”.
In the same event, YouTube also revealed ‘The top five ads from Jan 2018 till June 2018’ after getting ratings from a panel of 11 representatives from creative agencies, ad film direction and media planning.