GoaFest has been organizing advertising festivals from past 12 years. These events is not only about appreciating the best works done by professionals but experts every year share their views on the techniques that can be used for achieving goals in the marketing world.
Famous Indian yoga guru and businessman Baba Ramdev has seen the complete process of building a successful brand. To share his knowledge on this subject he gave some tips that can help everyone to achieve business goals. He made sure that he doesn’t make his thoughts look boring to the audience and mixed his tips with hilarious stories. To sum up, everything that he shared we have got some points that will make it easier for you understand his thought process behind making and running a successful company.
1. Idea
According to Ramdev, idea is the most important part if you are thinking about starting something. He believes that if you have a good idea, investors will be happy to invest their money in your project. The idea should be original and should be made by someone having a big vision.
2. Experience
Now suppose, you have a great idea but you don’t how it can be implemented in the real world, it will definitely not work. In order to be confident about your idea, you should have experience of working in the same industry. This one thing can help you fight with the difficulties that can come in future days of running a big company.
3. Strong Personality
If you are someone who is already popular in any good prospect, this can help you build a brand very quickly. People who buy your products in initial days judge the business with the image its founders and workers have in the market.
4. Using emotions to connect
Now, if you have good knowledge and experience about your product, still it can fail to get sales. This can be because of the fact that buyers never tried your product. To attract customers, it is very important to make them connect with your brand. For this, you must try advertising campaigns that make them emotional towards your product.
5. Quality
Patanjali gave a tough fight to the multinational companies and now is ruling the FMCG industry in the country due to quality products it makes. Quality can never go out of trend from business, no matter whatever your product is, try to give the best quality in your price range and makes the customer loyal towards your brand.
6. Solving problems of society with business
This one is very interesting, a lot of people start a business with having the mindset of earning huger money. But, if you can change this to solving any problem of the society, you can definitely grow very fast and if you have the customers in mass number, it is not that difficult to make money from it.
7. Sharing the credit
A lot of good companies fail after showing promising start. This is because of the reason that handling success is much more difficult than achieving it. To expand in business, support of workforce is needed and if you can share the success by giving additional respect and financial help to your workers, it can do wonders for making a successful brand.
