Marketing and advertisement techniques have changed a lot in last few years. The companies these days not only want to attract the maximium audience but they also want to make an impact on their minds. Popular furniture firm IKEA and Swedish design agency Åkestam Holst have come up with a unique idea for their latest advertising campaign. The company is asking women to pee on their ad and offering big discounts for this.
Now, after reading this you will be thinking that why they are doing it. Well, we have the answer for you and it is also a very interesting one. Ikea is doing this to promote the brand among the pregnant ladies. The ad has a system which can test pregnancy and the company is offering exciting discounts to the woman who are getting positive results in this test.
This innovative advertising idea is creating a lot of buzz in the online world. Let us take a look at some of the reactions from Twitteratis on this campaign:
No more dollar store pregnancy tests
No more dollar store pregnancy tests, get over here ikea ad
— GrumpTher (@Ther_panther) January 11, 2018
Now we’ll see young couples flooding IKEA
Now we'll see young couples flooding IKEA, snatching them catalogues to pee on.
— Deslack (@Deslack) January 12, 2018
This is incredible.
Newest print ad from #Ikea is a legit pregnancy test, offering cheaper pricing on products if positive. The work that went into this is incredible. I can't even being to imagine pitching this as an idea though lolhttps://t.co/U4mi9m3V3m
— Josh Dempsey (@bethebean66) January 12, 2018
We will do anything for a discount
Interesting – and we will do anything for a discount these days anyway so why not 😂
— AIR (@myAIRbrain) January 10, 2018
If you are still curious to know more about this ad, you can watch the video below: