| 2 minutes read

2 minutes read

This Furniture Company Wants Women To Pee On Their Ad For Discounts

| Published on January 13, 2018

Marketing and advertisement techniques have changed a lot in last few years. The companies these days not only want to attract the maximium audience but they also want to make an impact on their minds. Popular furniture firm IKEA and Swedish design agency Åkestam Holst have come up with a unique idea for their latest advertising campaign. The company is asking women to pee on their ad and offering big discounts for this.


Now, after reading this you will be thinking that why they are doing it. Well, we have the answer for you and it is also a very interesting one. Ikea is doing this to promote the brand among the pregnant ladies. The ad has a system which can test pregnancy and the company is offering exciting discounts to the woman who are getting positive results in this test.
This innovative advertising idea is creating a lot of buzz in the online world. Let us take a look at some of the reactions from Twitteratis on this campaign:
No more dollar store pregnancy tests

Now we’ll see young couples flooding IKEA

This is incredible.

We will do anything for a discount

If you are still curious to know more about this ad, you can watch the video below:

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