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From Mumbai’s Slums to Luxury Brand Ambassador: The Inspiring Journey of a 14-Year-Old Girl

Maleesha Kharwa, a 14-year-old girl from Mumbai's Dharavi slum, has achieved a remarkable feat by becoming the ambassador of Forest Essentials' prestigious beauty collection, The Yuvati.

Priyanka Kesarwani by Priyanka Kesarwani
May 25, 2023
in What’s Buzzing
A A

In a heartwarming turn of events, a 14-year-old girl from the bustling slums of Dharavi in Mumbai has captured the attention of the world and become the face of Forest Essentials’ prestigious luxury beauty brand, The Yuvati collection. Maleesha Kharwa’s remarkable journey from the humble streets of Dharavi to the glamorous world of high-end beauty is a true testament to the power of resilience, talent, and the boundless possibilities that lie within every individual.

In an effort to engage with netizens and garner support for Kharwa, Hoffman utilized the hashtag #princessfromtheslum and established her social media presence along with a GoFundMe page.

The heartwarming narrative of her journey, as depicted in a viral video, has deeply resonated with netizens who expressed their admiration and support on social media, applauding her remarkable achievement and commending the brand for its impactful initiative.

She is Maleesha kharwa, resident of slum area, near bandra, Mumbai, picked as fashion model by Forest essentials. Adorable she is..see the happiness on her face. Kudos to the company for selecting her

New India✌️. Do we need only bollywood stars and cricketers? pic.twitter.com/UZtDSdgvwN

— Zeenat Dar (@zeedee93) May 21, 2023

A Tale of Discovery

 

View this post on Instagram

 

A post shared by @forestessentials

Maleesha’s extraordinary story began in 2020 when she caught the attention of Hollywood actor Robert Hoffman, who recognized her raw potential and inner beauty. Impressed by her natural charm and captivating presence, Hoffman took it upon himself to support her dreams by setting up an Instagram account and launching a GoFundMe page, enabling her to showcase her talent to a wider audience.

The Rise of a Star

Maleesha’s journey took an incredible turn when luxury beauty brand Forest Essentials noticed her undeniable potential and chose her as the face of their esteemed Yuvati collection. With her radiant smile, grace, and innate confidence, Maleesha has become an inspiration for countless individuals around the world, proving that beauty knows no boundaries or societal limitations.

Breaking Stereotypes

Maleesha’s success transcends mere beauty; it is a powerful message against the prevailing stereotypes that often hinder individuals from marginalized backgrounds. Her achievement challenges societal norms and serves as a reminder that talent and determination can pave the way for remarkable accomplishments, irrespective of one’s background.

Social Media Applauds

 

View this post on Instagram

 

A post shared by @forestessentials

As news of Maleesha’s journey spread, netizens from all walks of life joined in celebrating her success. Social media platforms were flooded with messages of admiration, encouragement, and support for this young trailblazer. The overwhelming response from the online community highlights the transformative power of positive representation and the collective desire to uplift and empower individuals like Maleesha.

A Symbol of Hope

 

View this post on Instagram

 

A post shared by @forestessentials

Maleesha’s remarkable rise to prominence serves as a beacon of hope for young girls around the world, showing them that dreams can be realized and barriers can be shattered with unwavering determination and belief in oneself. Her story resonates with aspiring talents who have been overlooked, inspiring them to chase their dreams fearlessly and embrace their unique beauty and talents.

Promoting Inclusivity in the Beauty Industry

 

View this post on Instagram

 

A post shared by @forestessentials

Her representation as the face of a luxury beauty brand sends a resounding message to the industry, challenging traditional beauty standards and advocating for greater inclusivity. By embracing diversity and featuring individuals from diverse backgrounds, the brand is redefining beauty norms and inspiring others to follow suit.

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Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

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