leading creative agency, Ogilvy, has promoted its old hand Fiona Gordon, who was associated with Ogilvy UK as CEO since 2021, to the role of Global Chief Executive Officer (CEO) of Advertising.
In her new role, she will be responsible for ensuring the creative agency’s advertising, brand, and content capabilities are constantly evolving and adapting to meet the demands clients face in today’s dynamic marketing landscape.
She will be report to Devika Bulchandani, Global CEO, Ogilvy, and join the agency’s Global Executive Committee.
Under her leadership, Ogilvy UK in 2024 ranked as the number one creative agency in the UK as per WARC’s 2024 Creative 100 list which is known to be a definitive benchmark for creative success. That being said, the UK office of Ogilvy, under her guidance has secured some major new business wins, including Molson Coors and Valeo Foods UK, the maker of popular snack brands KETTLE Chips and Rowse Honey.
Gordon’s career at Ogilvy has spanned leadership roles across three continents (EMEA, Asia, USA) since starting as a graduate trainee in the 1990s. As CEO of Ogilvy UK since 2021, she has overseen all aspects of the agency’s operations, including advertising, customer experience, PR and influence, health, and consulting.
And before leading Ogilvy UK, she also held various roles including Chief Client Officer for Ogilvy EMEA and WPP UK Team Lead for Walgreens Boots Alliance, where she built a team of experts across WPP who drove strong business results.
From 2011 to 2015, she also served as Group Chairperson of Ogilvy Singapore and throughout her career, she has also led accounts like Unilever, American Express, GSK, Singtel, and Mondelez.
Gordon is a dedicated and active member of numerous industry organisations. She sits on the Advisory Board of Stella (WPP’s Women’s Network) and the IPA Council, is a member of WACL and the American European Business Association board, and co-chairs the Creative and Cultural Action Group for Make London a Living Wage City, in addition to participating in the WACL Talent Sessions committee.
Her promotion comes as WPP has acquired New Commercial Arts (NCA), a leading independent creative and customer experience agency. NCA will join Ogilvy’s global creative network alongside Ogilvy UK to further accelerate the agency’s momentum in the UK market.
Both Ogilvy UK and NCA will come under the leadership of James Murphy as CEO of Ogilvy UK. NCA was founded in 2020 by a team including industry leaders Murphy and David Golding. Murphy and Golding previously founded Adam&Eve in 2008 and built it into one of the most influential agencies to launch in the UK.
Speaking on the development, Bulchandani, said, “Gordon is a proven champion of creativity, trusted partner to many of our top clients, and passionate steward of the founder culture that makes Ogilvy shine. She leads with both her head and her heart, inspiring those around her with her vision and her unwavering belief in the power of the talent she works with. That is what has propelled Ogilvy UK forward during her tenure as CEO, and now I am thrilled that our global network will benefit from her leadership as she steps into this role.”
On her appointment, Gordon added, “I’m invigorated by the boundless potential of creativity to not only propel businesses forward but to leave an indelible mark on culture. Collaborating more closely with Dev, Liz, and Ogilvy’s Worldwide Creative Council to harness our network’s collective creative brilliance on behalf of our clients is a tremendous opportunity to create work that drives real impact in today’s ever evolving landscape.”
