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Facebook May Launch A New TikTok competitor Soon

| Published on July 16, 2019

After Facebook has roped in former Google employee Jason Toff for a key portfolio, there are rumors about FB preparing the launch of a serious competitor to video-sharing app TikTok.

For those who don’t know, Jason Toff earlier served as the General Manager for Twitter’s short-video sharing service Vine and now he has joined as Facebook’s Product Management Director to lead the company’s recently formed New Product Experimentation (NPE) team.

“I suppose it’s a good time to share what I’m up to next! In two weeks, I’ll be joining Facebook as a PM Director starting up a new initiative under the recently formed NPE team,” Toff announced on Twitter on Monday.

Quote Source: BrandEquity

In Google, Toff worked on Virtual Reality (VR) projects as well as on Google’s in-house Area 120 incubator — which is similar in concept to Facebook’s NPE team, The Verge reported.

Also, Toff’s Twitter post reveals that he is looking to hire a team of UX designers and engineers to work on the project.

“NPE Team apps will be aligned with Facebook’s mission of giving people the power to build community but will focus on shipping entirely new experiences. We decided to use this separate brand name to help set the appropriate expectations with users that NPE Team apps will change very rapidly and will be shut down if we learn that they’re not useful to people,” Facebook said.

Will this move going to work for Facebook if it finalises? Let us know your views in the comments section.

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