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    The Phygital Revolution: Merging Physical & Digital Retail

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

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Facebook Live Now Supports 4K Resolution For Streaming 360-Degree Live Videos

MMDesk by MMDesk
July 29, 2017
in Marketing
A A

Facebook by each passing day is making new developments in its app to give a fight to its other counterparts in the market. Facebook Live is one of the most popular features among users all around the world. Since its launch in August 2015, it gave power to every user in the world to broadcast to anyone to this world from anywhere.

It recently announced numerous updates to make the live feature more attractive to its users. Facebook has added 4K resolution for streaming of 360-degree Live videos and also supports option for virtual reality. Users will be able to experience this new update only through Samsung Gear VR Headset.They just have to hit the ‘Watch in VR’ icon in the Facebook app. But for time being, Oculus Rift users won’t be able to use this feature.

That’s not where it ends! Facebook also launched a campaign named Live 360 Ready Program. Through this campaign users will get an idea about certain devices that are ready to feature this update of the social networking site. Initially it includes Insta360 Nano, Giroptic iO, Insta360 Air, Insta360 Pro, Nokia Ozo Orah 4i, ION360 U, Z CAM S1, and 360fly 4K Pro. Further any other company can join and will be included if they match the requirements.

Their post in their website reads,

“The Live 360 Ready Program is a verification program by Facebook that recommends particular cameras for Live 360 based on integration of the camera’s third party app or software with FB login and FB Live API to support our standard experience for a frictionless Live 360”

Facebook clarified that the live videos are currently not embeddable when live but can be embedded after it is converted into VOD post as it ends. Facebook is continuously trying to give a good competition to television and even YouTube. It’s trying to grab in a lot of video makers and trying to establish the platform as a distribution channel. Facebook is even starting its own series to get into competition with Netflix, Amazon etc in the market and thus with its new updates it will now have a strong and better hold.

You will be surprised to know that Facebook now also allows several non-profit pages to add a “donate” button to raise money from viewers.

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