The beer industry is one of the fastest growing industries right now. It is cheaper than most of the alcohol products and is loved by a large section of society. Beer is not only preferred because of its price but it is also one of the oldest alcoholic drink in the world. Have you ever wondered why the beer bottles are mostly brown or green in colour? Take a look at why brands do that.
In earlier days beer was sold in clear bottles having no colour. The brewers noticed that the liquid in the clear bottles was getting affected by the sunlight and smelled very bad. This is because the UV rays coming from sun reacts easily with the acid in beer when stored in clear bottles. In order to solve this issue brands started using brown colour for beer bottles as brown stops the UV rays to react with the liquid inside the bottles.
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During the time of world war 2, there was a shortage of brown glass and the brewers again switched to the clear bottles. The clear bottles didn’t look royal and this affected the sales of beer. To make beer bottles look royal and of premium quality, the brewers used green colour to attract beer lovers again.
Since then beer companies are using these 2 colours to attract maximum customers and they are succeeding in it.
So, next time when you drink beer with your friends you can brag about this knowledge regarding why green and brown colours are used in beer bottles.
