DViO, one of India’s largest marketing and growth companies that continues to champion the expansion of Indian businesses into international markets owing to its global presence has facilitated the launch of Havells India’s Lloyd in the Middle East market with a 360-degree campaign.
That being said, the brand had expanded its global footprint to the Middle East Market last year in December.
As part of the launch strategy and expansion plan following the same, the homegrown agency, DViO, has created a comprehensive 360-degree campaign comprising media vehicles such as social media, digital, influencer collabs and PR, to ensure Lloyd‘s successful launch in the UAE.
With meticulous attention to local cultural nuances, the campaign was crafted to resonate with the target audience in the region and saw the brand partner with prominent influencers and celebrities such as Nyla Usha, RJ Mithun, RJ Mariyam, RJ Sid, and RJ Maya, who hold a substantial following in the UAE.
As per DViO, these partnerships not only generated significant buzz surrounding the launch event but also enhanced Lloyd’s visibility among key stakeholders in the market.
Furthermore, the agency also utilised its ‘cutting-edge AI+CGI technology’ to create captivating promotional videos, reflecting Lloyd’s brand ethos and showcasing its key products in a compelling manner. These videos, combined with a targeted media plan, helped the agency maximize user engagement and awareness for the brand across major social platforms.
Commenting on the development, Sowmya Iyer, Founder & CEO, DViO said, “With the rising trend of Indian businesses venturing into global markets, DViO stands as a seasoned leader in international expansion strategies. The successful launch of Lloyd in the UAE serves as a powerful illustration of our expertise in driving global growth and amplifying brand presence across borders.”
“The introduction of an iconic Indian brand like Lloyd into a market as dynamic as the UAE has far-reaching implications. It not only signifies the brand’s ambition to reach new horizons but also reflects the growing recognition and acceptance of Indian brands on the global stage. This strategic move not only strengthens Lloyd’s market position but also paves the way for other Indian brands aspiring to make their mark internationally,” she added.
