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    Why Global Pop Culture Is The New Local Marketing

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Home Advertising

Durex Yet Again Proves Its Marketing Skills With A Witty Wish On Children’s Day

Shubham Sachdeva by Shubham Sachdeva
November 14, 2018
in Advertising, What’s Buzzing
A A

Every year, 14th November is celebrated as Children’s Day across the country. Brands make the most of this day by launching inspiring campaigns that are not only made for children but also for the adults to greet them by providing feelings of nostalgia among adults.

Source

Durex is one brand that has made it a habit of surprising the audience every time with its creative content on social media. It has successfully emerged as a brand that interacts with the audience and promotes its products in a way that the public likes to engage with its ads.

On the occasion of Children’s Day 2018, Durex yet again came up with something witty. Durex tweeted an image showing condoms and text reading “Playtime is better for grown-ups” with a caption We kid you not. #ChildrensDay #HappyChildrensDay

We kid you not. #ChildrensDay #HappyChildrensDay pic.twitter.com/8UoBrUkxDH

— Durex India (@DurexIndia) November 14, 2018

The condoms have been shown in a way that they look like balloons and we all know how much we used to love balloon in our childhood. This is yet another example which shows how original the Marketing team of Durex is as everytime they come up with something fresh and relatable.

Also Read: 10 Brilliant Ads From Durex That Shows Their Creativity

Other brands should learn that for impressing the audience, the most important thing is being original and post content based on ongoing events.

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