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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Durex’s Creative Tribute To Yahoo Messenger Will Make You Go Nostalgic

Shubham Sachdeva by Shubham Sachdeva
July 18, 2018
in Marketing
A A

Durex is popular for its creative and witty ads on social media. It has impressed today’s generation by making them feel open about using condoms. There are several examples which show why Durex is becoming the Amul of condom brands.
Also Read: 10 Brilliant Ads From Durex That Shows Their Creativity

Yahoo Messenger which holds an important place millennials lives has officially announced to end its services and everyone is suddenly feeling nostalgic about it. The company has said that lack of popularity has made them shut their services as online chat has transformed into a very new form now.
Durex tried to connect with its fans using a creative tribute to Yahoo Messenger. Durex made a video which shows what Yahoo Messenger meant for internet users back then.

#RIPMessenger pic.twitter.com/8BznTAL7Zu

— Durex India (@DurexIndia) July 17, 2018

Also Read: Durex Trolled England For Getting Out Of FIFA World Cup

Yahoo Messenger was trending on Twitter and Durex took complete benefit of this by getting the attention of fans. We love how creative and quick Durex’s marketing team is as it never disappoints fans and encourages other marketers to promote their products with relatable and trending content.

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