We all love Durex for its witty and creative advertising techniques. The marketing team of Durex never fails to impress its fans. It is tough coming up with something new everytime that too on the regular basis but it surely pays off and makes Durex the most popular brand in its category on social media.
Every year, Friendship Day is celebrated on the first Sunday of August and from past years brands have become very attentive in attracting their target audience with creative posts on these special days.
Also Read: Here’s How Brands Celebrated Friendship Day 2018 With Creative Advertising Campaigns
In its latest post, Durex has perfectly highlighted how relationships start with friendship and how they end up with getting physically close. The way they have expressed this message is just too amazing and to the point considering the target audience of the brand. Specially in a country like India, where a complete process is followed before getting intimate with someone.
Here’s what Durex tweeted:
It all #StartsWithFriendship.#FriendshipDay2018 pic.twitter.com/Wwu0Gi9iDV
— Durex India (@DurexIndia) August 5, 2018
Users on Twitter loved the creativity and shared their views on this ad. Here are some best replies;
You explained so many things!
Good one durex. You explained it very creatively that 'Ek ladka aur ek ladki kabhi dost nahi ho sakte'
— BirbalBaba (@BirbalBaba_) August 5, 2018
Beautifully shown
Beautifully shown as to how a simple beginning such as friendship between two individuals can lead to so pure such as love .relationship and marriage ! But we should be careful as t whom we choose as friends , whom we may later fall in love with !
— Vignesh Rao (@viggu1595) August 5, 2018
Nailed it
savage and true.. u Nailed it..the brand that actually connects with the people
— SACHIN GOYAL (@sachingoyal236) August 5, 2018
Also Read: 10 Brilliant Ads From Durex That Shows Their Creativity
Even Godrej Security replied:
And it's gotta be uninterrupted. Don't worry, we'll keep an eye out. #StayConnected #HappyFriendshipDay #FriendshipDay2018 pic.twitter.com/cZYK6HXLEo
— Godrej Security (@godrejsecure) August 5, 2018
What are your thoughts on this wish by Durex for Friendship Day? Do let us know in comments.
