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Durex Again Proved Its Creativity With Friendship Day Post. Twitter Is Loving It

| Published on August 5, 2018

We all love Durex for its witty and creative advertising techniques. The marketing team of Durex never fails to impress its fans. It is tough coming up with something new everytime that too on the regular basis but it surely pays off and makes Durex the most popular brand in its category on social media.

Every year, Friendship Day is celebrated on the first Sunday of August and from past years brands have become very attentive in attracting their target audience with creative posts on these special days.

Also Read: Here’s How Brands Celebrated Friendship Day 2018 With Creative Advertising Campaigns


In its latest post, Durex has perfectly highlighted how relationships start with friendship and how they end up with getting physically close. The way they have expressed this message is just too amazing and to the point considering the target audience of the brand. Specially in a country like India, where a complete process is followed before getting intimate with someone.

Here’s what Durex tweeted:

Users on Twitter loved the creativity and shared their views on this ad. Here are some best replies;

You explained so many things!

Beautifully shown

Nailed it

Also Read: 10 Brilliant Ads From Durex That Shows Their Creativity

Even Godrej Security replied:

What are your thoughts on this wish by Durex for Friendship Day? Do let us know in comments.

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