Brands have been using various ‘viewer engaging’ marketing techniques recently. Through social media, brands have been able to engage a larger audience and promote their brand through Facebook, Twitter, Instagram, etc.
Whether it has been rival brands engaging in an online banter or just brands being their funny & quirky self, brands have become more socially active than ever.
And when it happens, it is surely a treat for the viewers to read.
One such incident happened recently. On October 16, Durex and Mad Over Donuts took to Twitter on World Food Day and got engaged in a quirky exchange.
The exchange of tweets began after Durex India tweeted a photo of a glazed doughnut with the copy “Feeling like a snack? We’ve got condiments”.
Bon Appetit. To buy Durex Play Massage 2in1 Lubricant Gel, click on https://t.co/9E9ZQN8xi7. #WorldFoodDay #FoodPorn pic.twitter.com/IBZI1Xl1Gf
— Durex India (@DurexIndia) October 16, 2019
The condom brand was marketing its lubricant gel through its twitter handle and wrote, “Bon Appetit. To buy Durex Play Massage 2in1 Lubricant Gel, click on https://amzn.to/2IRO0hi. #WorldFoodDay #FoodPorn
Mad Over Donuts replied with another interesting tweet, saying “@DurexIndia I can assure you, we’ve got better toppings than that.”
I can assure you we've got better toppings than that. 😉
— Mad Over Donuts (@MadOverDonuts) October 16, 2019
What followed was some fun, witty banter where both the brands took shots at each other with smart comebacks. It was not deliberate, but initiating banter with a brand like Durex was bound to be fun.
Twitterati took great pleasure as Durex India and Mad Over Donuts continued with their highly entertaining exchange of tweets.
