Have you ever wondered what happens when the King of Bollywood teams up with brands? The answer lies in the magnetic allure of “Dunki,” Shah Rukh Khan’s latest cinematic move. Within the first two days of its release, the movie has already raked in an impressive Rs 58 crore globally, a testament to the magnetic pull of Shah Rukh Khan at the box office.
This film has become more than just a cinematic experience; it’s a collaboration powerhouse, attracting brands like a magnet. While the film has received mixed reviews, it undeniably captures the hearts of SRK enthusiasts and appreciation for brands used in the film.
Let’s explore the charm and presence of SRK meets the world of brand collaborations in a way that feels as authentic as his on-screen performances.
Brands That Partnered With ‘Dunki’ Film
Qatar Airways
In the movie, characters frequently take off on air journeys connecting London, Punjab, and various international destinations, with Qatar Airways prominently featured as the airline of choice. The film offers glimpses of the airline’s welcoming hospitality and well-appointed interiors, providing the audience with a cinematic experience that beautifully captures the essence of air travel with Qatar Airways.
Ray-Ban
Shah Rukh Khan takes his initial strides as Laltu, portrayed through a compelling close-up featuring his younger self adorned in the timeless black and gold rim Ray Bans that define the ‘fauji’ aesthetic. Throughout the film, SRK continues to stylishly sport these iconic shades, adding a touch of classic charm to various scenes.
Vespa
In various scenes, Pannu, also known as Manu in the film, is depicted loading her friends onto her classic blue Vespa. While the scooter’s branding may not be prominently featured, its distinctive appearance unmistakably identifies it as the iconic and beloved Vespa model, adding a touch of timeless charm to the scenes. The vintage allure of the Vespa becomes a subtle yet noteworthy element, contributing to the film’s nostalgic ambiance.
Astral Pipes
The brand integration becomes immediately evident in the opening scenes as SRK’s entry into a race prominently features the astral pipes. This strategic placement seamlessly aligns the brand with the storyline, ensuring high visibility and impact within moments.
Aramex
The film prominently features Aramex as the chosen courier brand for the four friends in London, showcasing its presence with subtle but noticeable product placement.
Apple iPhone
Bakir, the Arabic character in Dunki, is portrayed using an eye-catching red iPhone, providing a visually striking presence and capturing the audience’s attention.
BKT Tires
In a typical Bollywood entertainer centered around Punjab, the absence of tractors would be deemed borderline offensive. Notably, all tractors featured in the film prominently displayed BKT Tires’ branding, emphasizing the cultural and regional authenticity of the cinematic portrayal.
Coca Cola
In a scene set against the iconic backdrop of Piccadilly Circus in London, Pannu strikes a pose with captivating presence, strategically positioned against the backdrop of a larger-than-life Coca-Cola billboard. The brand’s visibility and resonance within the context of the storyline.
Apollo Tyres
Pannu’s foot shots draw attention to their car’s Apollo Tyres in a brief but impactful scene, subtly integrating the brand into the narrative. The film ensures these placements contribute to the overall storytelling and setting.
GMC Cars
Scenes set in Saudi Arabia prominently display GMC cars, becoming a consistent element throughout the movie, reinforcing the brand’s association with the location.
Toyota
A thrilling car chase scene in Saudi Arabia features policemen driving Toyotas, emphasizing the brand’s association with law enforcement in the film.
Have you watched Dunki yet? Let us know in the comments below!
Also Read: 5 Smart Brand Collaborations Through Bollywood Movies
