| 3 minutes read

3 minutes read

Drivers Must Takes Selfies From Now On – Amazon’s New Strategy!

| Published on April 23, 2019

Are you tired of delivery-related fraud cases? Are you tired of your product getting delayed because the product didn’t reach the destination? Do you buy products from online social platforms which are claimed to be Amazon verified? Well, here’s a piece of good news.. This is soon coming to an end.

E-commerce giant, Amazon, is strategically preparing itself to combat such fraud cases. Truly, Amazon has a solution to all its problems. Previously, it had received criticism for making its factory workers meet unreasonably high quotas, forcing them to skip out on bathroom breaks and pee in bottles. In contrast to it, the new strategy is a very small step.

Amazon is the largest e-commerce marketplace in the world as measured by revenue and market capitalization and is certainly in no mood to move an inch from there.

What’s the new strategy?

Amazon is making a section of its drivers take selfies before resuming their duties for the day in order to record and verify their identities using facial recognition from time to time. This has been applied specifically to “Flex drivers” at present.

Flex drivers are those who work as independent contractors for orders which are of “Prime” category. The “Prime” delivery is considered to be Amazon’s fastest delivery service, in which the drivers deliver packages in their own cars and get paid $18 to $25 an hour.

How will this strategy help?

With the selfie trick, Amazon could prevent multiple sharing of the same account. This verification will screen out anyone who is technically unauthorized from delivering packages, such as criminals.

Not only that, the company has notified all the drivers via the Flex app that it might collect their biometric data for time to time verification of the driver’s identity.

Uber adopted a similar strategy – Failed!

Such a move by Amazon is truly appreciated. For it will help, bring more security to our products and also help the e-commerce company avoid losses due to such fraud cases. Previously, Uber in 2016, had implemented a similar strategy to avoid unknown drivers from using some other driver’s account.

Sadly, Uber’s plans failed when transgender Uber drivers were laid off the company because after taking a selfie, their previous photo on file didn’t match the present due to being in different points of a gender transition.

Let’s Hope this works fine in Amazon’s case.

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