FIFA 2018 is making news for several reasons and everyone’s seems to be going with the flow. Brands these days, focus a lot on moment marketing and they interact with audience using social media with engaging posts.
Cristiano Ronaldo is in a great form for Portugal but this didn’t stop Pizza brand Domino’s from trolling him with a post on their official Facebook account. Tap to see Ronaldo’s special move’, Domino’s wrote while sharing a post on Facebook which shows going down to the ground as someone clicks on it.
It looks like Domino’s has targeted Ronaldo to get attention of both Messi’s and Ronaldo’s fans but users on Facebook came with comments showing anger.
This is how you get attention when ur pizza sucks
Don’t troll him because you are just a little bit in front of him
I’m switching to pizza hut
Someone’s not selling enough pizzas
Thousands won’t go to dominos again
One can understand why Domino’s tried this, but it seems like they are receieving a lot of negative comments too. This can go against the image of brand also. It is not good to troll someone as popular as Ronaldo as his fan base will start avoiding The pizzas of DOmino’s for this silly reason.
Brands need to be more careful about what they post on social media as posting something for getting likes and comments is not a good idea. What do you think about this? Do let us know in comments.