McDonald’s recently attracted people by their new ad campaign that changes the billboards according to the traffic, for example, if the traffic is high the billboard will show an ad with the text “Stuck in a jam? There’s a light at the end of the tunnel.”
This creative billboard ad has been made by Leo Burnett ad agency in the U.K.
Google Traffic API’s real-time stats have helped the Grand Visual company to produce the campaign along with OOH platform OpenLoop to determine which creative to show on the billboard. Katie Parker, head of marketing at McDonald’s, was present during the time of the release of this campaign and said “This data-driven digital OOH campaign uses traffic speed to contextualize copy, reaching drivers with targeted and tactical messages that tap into their mindset in that moment.”
This ad campaign has really set up a new level for the other brands in marketing and advertising. It has been predicted by famous marketing companies that Digital Out-of-home campaigns will play an important role in next few years in the growth of brands.
