DigiStreet Media, a young independent marcom agency, has been awarded the digital mandate following a multi-agency pitch for Jagat Pharma, an Ayurvedic brand specialising in eye and health wellness solutions.
The mandate also includes Dr. Basu Eye Hospital, known for its advanced Ayurvedic treatments for eye disorders such as cataracts, glaucoma, myopia, hypermetropia, and retina-related issues. True to its essence, this collaboration aims to enhance brands visibility and drive growth in the healthcare industry through effective use of digital platforms.
Following their partnership, Jagat Pharma announces acquiring a new brand message, “Happy Health to You,” crafted by DigiStreet that is known for its innovative communication strategies. Rooted in the ethos of Ayurvedic wellness and genuine joy, this mantra encapsulates Jagat Pharma’s enduring commitment to elevate health experiences beyond the ordinary with the power of Ayurveda.
“Happy Health to You” stems from a profound desire to extend heartfelt blessings to everyone, seamlessly intertwining well-being and happiness.
Furthermore, spearheading the online presence of Dr. Basu Eye Hospital, “Vision of Wellness,” a meticulously crafted message by the agency resonates with the legacy and values, further amplifying the principles of fairness and transparency. Standing strong as the motto of the brand, the communication aims to revolutionising audience engagement, and establishes it as an industry frontrunner.
Dr. Basu, Founder of Jagat Pharma and Dr. Basu Eye Hospital, elaborated, “Our journey of over 35 years has been guided by a singular vision to provide ayurvedic remedies for overall well-being. The philosophy of ‘Happy Health to You’ by DigiStreet embodies this vision, offering more than just products; it promises a joyous and fulfilling journey towards well-being.”
Commenting on the association, Darpan Sharma, the CEO and Strategist at DigiStreet Media, said, “At DigiStreet, we believe in creating real & meaningful connections between brands and their audiences. With this mandate we aim to create impactful strategies further solidifying the partnership and driving evocative engagement to enhance brand resonance in the digital sphere. Moreover, with ‘Happy Health to You,’ and ‘Vision of Wellness’ we aim to evoke a sense of warmth and positivity, inviting individuals to embrace the profound connection between Ayurvedic care and genuine happiness. These are not merely taglines, but a heartfelt invitation to experience wellness in its truest sense.”
