One of the industry leaders in the luxury clothing and premium leather industry, Perona, has awarded its digital marketing mandate to Digidarts.
As part of the mandate win, the 360-degree performance marketing agency will drive Perona’s strategic growth in the digital domain and bring Perona’s Indian artisanal excellence to the forefront of the premium leather industry by carving a niche in the timeless and sustainable fashion sector.
This will be done via advanced marketing tools like Dartboard and Decisionboard.ai as well as its signature BullsEye performance marketing solutions and holistic data-driven cross-channel marketing strategy, with a focus on creating holistic accessories and garments for its community of customers.
The commonality between Perona and Digidarts is rooted in the three aspects of production- expressionism, personification and innovation and the same coupled with unmatched efficiency will help the two incorporate advanced marketing funnels and aid in expanding Perona’s global footprint with a robust performance-driven strategy.
Remarking on the partnership, Puneet Mangla, Founder, Perona, said, “We are thrilled to partner with Digidarts to bring our vision of premium, timeless fashion to a broader audience. Their expertise in performance marketing aligns perfectly with our commitment to quality and innovation. Together, we are poised to elevate the brand and showcase its unparalleled value proposition to audiences aligned to our global vision.”
To this, Siddhartha Vanvani, CEO, Digidarts, weighed in on the collaboration by saying, “Perona is bringing the leather subculture back to the limelight with a unique contemporary and minimalist blend. With our performance-driven bullsEye expertise, we strive to cement them as leaders in their domain.”
