Loca Loka, backed by two brand co-creators, film actor Rana Daggubati and musician and composer Anirudh Ravichander, along with seasoned entrepreneur Harsha Vadlamudi – Managing Partner – Ironhill India, has officially entered the international alcoBev market debuting with its initial offering – Tequila Blanco and Reposado.
Crafted from 100% Agave in the renowned Jalisco region, this tequila is inspired by the blend of two vibrant cultures, India and Mexico, as per the brand. Primed for global expansion, the brand will first launch in the US followed by a series of launches around the world, including India, later this year. The US has been strategically chosen as the initial launchpad due to its appreciation for craft spirits, growing consumer trends, and a culturally diverse landscape, including a significant Indian diaspora, to drive demographic synergy.
As per the brand, born from the highlands of Jalisco, Mexico, Loca Loka tequila is distilled from 100% pure highland agave and matured for over six years to achieve a perfect balance of sweetness and spice. This is where the fiery spirit of Mexican festivities meets the profound, aromatic spices of Indian cuisine, creating a tequila experience that is both bold and exquisite.
The tequila name, combining the Spanish “LOCA” (crazy) and the Sanskrit “LOKA” (world), captures the essence of a spirit that transcends borders, offering a unique blend of traditions, tastes, and communal joy, it added.
León Bañuelos Ramírez, Head of Jalisco distillery Production said, “It’s thrilling to see the global embrace of Mexican tequila traditions, and with Loca Loka, we are seizing this opportunity to explore and bridge cultures. By merging the rich flavors and cultural essence of Mexico with the vibrant traditions of India, Loca Loka is crafting a truly unique and exciting tequila experience.”
“Both Indian and Mexican cultures boast rich histories, vibrant music and art, and much more. With Loca Loka, we look forward to bringing the essence of these cultures together and sharing them with longtime lovers of tequila, as well as those who are beginning their tequila journey. The entrepreneurial opportunity to innovate within the spirits industry while honoring and merging Indian and Mexican traditions is an adventure I actively wanted to be a part of instead of just being a brand ambassador. There are so many possibilities with this venture and the introduction of Loca Loka is just the start,” said Daggubati.
Culture and craftsmanship woven together with creativity define this brand and that is truly inspiring. I am always energized by the act of creativity, and that’s what I found with Loca Loka. The brand’s innovative take on tequila for a global audience lends itself to the universal language of music, and I’m excited to be a part of it,” Ravichander added.
“As we witnessed the transformation of tequila in the US from a quick party shot to a sophisticated spirit savored by many, it was clear there was a unique opportunity,” explained Harsha Vadlamudi, Founder – Loca Loka.
“This shift, coupled with our vision to bridge the rich cultures of Mexico and India and global market potential cinched the idea that we were on the right track. Loca Loka is a curated experience that not only resonates globally but also redefines what tequila can represent. Moreover, this marks the first occasion where three Indians have collaborated to introduce a Mexican beverage to an international audience,” Vadlamudi added.
