Bajaj Consumer Care has appointed former General Manager of Dabur India, Sanath Ravindran Pulikkal, as its new Chief Marketing Officer.
This development comes in light of Abhishek Prasad, Head- Marketing, Bajaj Consumer Care, putting his papers in after six years long association to pursue opportunities outside the company.
During his more than three years long stint at Dabur India which spanned between May 2021 to June 2024, Pulikkal was responsible for the Home Care category of the company which includes Odomos, Odopic, SaniFresh, Dazzl and Odonil.
Before that he served the role of Senior DGM Marketing- Home Care and Dish Wash Categories at Jyothi Labs for close to eight-and-a-half years, starting February 2013.
From May 2008 to January 2013, he was the DGM Innovations- Nutrient Beverages and Foods at MEMW- Tata Global Beverages, and Manager- Brand Indigo at Tata Motors from June 2003 to May 2008.
He started his career with Mahindra & Mahindra in October 1999.
As for Bajaj Consumer Care’s outgoing Head- Marketing, Prasad, his stint at the company began in May 2018 as he joined Bajaj Consumer Care after a more than two-and-a-half years long stint at Pidilite Industries wherein he was the VP- Marketing.
He will be associated with Bajaj Consumer Care till the end of next month.
Before joining Pidilite Industries in October 2015, he was the General Manager- Marketing at The Kraft Heinz Company from August 2013 to September 2015.
Prior to that, he was associated with H J Heinz Company from January 2009 to July 2013. He joined the company as Marketing Manager and was elevated to the role of General Manager- Marketing in August 2012.
He began his career with Reckitt Benckiser in 1997 and went on to work with the same till January 2009.
