The Mauka-Mauka trend is certainly ruling Indian advertising world as brands are coming up with some really impressive ideas for each match team India is playing. Indian cricket team has been unbeaten in the World Cup till now this is helping brands to support the players in a funny way and Dabur Red Paste is doing it in the best way.
As a part of #Sabkochabajaayenge campaign, Dabur Red Paste has launched a series of ads which are both funny and brand relevant. The ads feature ‘Chaubey ji’, who is a cricket fan and likes to eat while watching matches. His way of supporting Indian cricket team is by eating (chabbana) the opposition’s famous foods.
The first two ads of this series showcased him eating Akhrot before the match against Pakistan and Badam before India’s battle with Afganistan. Once again, the brand is back before India vs West Indies game showing ‘Chaubey ji’ munching on ‘Coconut Tart’. Watch the video below:
This is a very engaging way to advertise a Toothpaste brand as it talks about the need of strong teeth for munching in a funny way. The campaign is both entertaining and helpful for audience to connect with the brand. Such ads remain in the minds of audience for a long time than usual.
What did you like the most in these ads, do share your views in the comments section.
