Converse has onboarded actors Khushi Kapoor and Harsh Varrdhan Kapoor as new faces of the brand in India.
As Converse is all set for the inauguration of its first store in the country, at Linking Road, Mumbai, the two actors bring their unique energy to the brand, highlighting Converse’s spirit of creativity and expressing oneself authentically, the brand stated.
A veritable sneakerhead and a long-time Converse loyalist himself, Harsh Varrdhan Kapoor embodies the brand’s core ideology of self-expression. His experimental sartorial game pushes the boundaries of fashion and is often elevated by a pair of cool kicks as he effortlessly mirrors the brand’s celebration of originality.
Meanwhile, Khushi Kapoor, who brings a striking sense of individuality through her fashion choices, often steers away from conventional and formulaic styles to establish a voice of her own, be it on the red carpet or at the cinema. With a loyal fan following and a pulse on what’s cool, Khushi’s dynamic personality aligns with Converse’s intention of capturing the zeitgeist.
This association has underscored the brand’s commitment to inspiring new generations to embrace their authentic selves.
