The brand which has been revolutionizing the crypto space is here with a killer campaign for this new years and we’re quite in awe with the delivery and execution of the same. While we have always anticipated campaigns that talk about new years- which wish you a happy one, CoinDCX urges you to actually work on your new years resolutions.
The campaign which features top content creators from the field such as Ashish Chanchlani, BeYouNick, BeerBiceps, Mumbaikar Nikhil and the like has gotten everyone wanting to register on the app. The brand took upon a quirky approach in urging it’s audience by asking them actually make good of the resolutions which otherwise only remain resolutions until the next year to come. Upon which, we will end up again only listing them down and not act upon it.
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A vast chunk of the populous actually believes that setting a financial goal makes you lot more susceptible in really being able to make it and so with CoinDCX, one can get started on investing in crypto. If not that, the world’s safest crypto exchange also offers a repository of learning resources that further aid in building your knowledge.
The world of crypto comes with a lot of volatility and India’s first crypto unicorn definitely knows how to aid it in their messaging. The New Year’s campaign proved to be a breather from all conventional brand messaging within the industry. Shared on the social media handles of all the creators, the ad film created quite the buzz and garnered a lot of attention. It’s safe to say that the brand’s marketing strategy ensures that it has a mix of fun and cheeky content while also educating it’s audience. This New Years Campaign was a testament to just that and we can’t wait to see what more it has in store for us.
What do you think of the ad film?