CoinDCX, which was launched on April 17th 2018, is a cryptocurrency exchange based out of India. The brand aims to provide its users with a near instant fiat to crypto conversions with zero fees. Built with user experience and security kept in mind, the exchange has definitely proved itself to be a single-point of access for its users when it comes to trading in the digital coin market. It’s diverse range of crypto-based financial products and services are backed with the security that the exchange promises and prides itself over. The company has the highest number of cryptos listed in our country.
CoinDCX went on to become the first crypto brand in the history of cricket sponsorship to sponsor a major cricketing series. This itself proves to be a huge feat for the company along with the industry within which both sectors operate. Already the most promising, trustworthy and preferred crypto trading app in our country, the company created a splash in the world of Indian Cricket which is followed by millions across the country and abroad. It’s safe to say that Indian Cricket is not just a sport, it’s a feeling, an emotion and while many would go as far to say that it’s a religion, the company has been able to reach out to many adversaries owing to this. The sponsorship opened up a large avenue for the brand and definitely established the presence with which, it commands a large target audience today.
The brand was the title sponsor of the T20 series between India and Sri Lanka, called as the CoinDCX T20 Cup. The company also collaborated with Team Sri Lanka as the official overseas sponsor. What proved itself to be a significant push by CoinDCX towards generating extensive visibility, greater numbers in terms of footfalls as well as boosting brand recall amongst young cricket fans was bound to result in the numbers that the crypto exchange was expecting on its trading app.
The young generation of the country has been much more involved in crypto trading owing to the risk appetite that they can afford as well as the promising returns that the market delivers. As a result, sponsoring the series became a move in the right direction for CoinDCX as they targeted the right audience through the right medium with the right resources.
