| 3 minutes read

3 minutes read

Chupa Chups Halloween Hacks 2.0: Elevating The Halloween Experience With AR And AI Yet Again

| Published on October 31, 2023

Chupa Chups, the renowned Spanish confectionery brand under the stewardship of Perfetti Van Melle, proudly introduces a remarkable transformation this Halloween season – Chupa Chups Halloween Hacks 2.0. This innovative campaign, artfully conceptualized and executed by Wavemaker India, seamlessly integrates cutting-edge Augmented Reality (AR) technology, Artificial Intelligence (AI), and personalized style customization to offer a distinctive and immersive Halloween encounter, all within the confines of one’s residence.

The Gateway to an Immersive Halloween Universe

Chupa Chups

Chupa Chups Halloween Hacks 2.0 serves as a virtual portal, inviting users to step into a captivating Halloween universe where AR technology conjures an eerie landscape within the home environment. Additionally, this enchanting platform empowers users to explore and experiment with their avatars, embracing the latest Gen Z hairstyles and fashion trends, ensuring a prominent presence in the virtual Halloween gathering.

The AI-Driven Look Generator

A prominent feature of this campaign is the AI-driven Look Generator, a virtual creative hub that gamifies the user experience. Here, users can craft Halloween-themed appearances by selecting three distinct elements, thereby enhancing their engagement with the platform.

Collaborating with Influential Figures

To expand the reach of this Halloween campaign, Chupa Chups has partnered with notable personalities from the realms of gaming, fashion, and lifestyle. Figures such as Avneet Kaur, scout (Tanmay Singh), Anmol Raina, Mili kya Mili (Saloni Kandalgaonkar), and the content creators Funcho (Shyam Sharma and Dhruv Shah) have lent their voices and experiences to the campaign, uniting under the banner of #ChupaChupsHalloweenHacks.

Multi-faceted Avneet Kaur assures her Instagram followers, stating, “Halloween is here, and if you’re uncertain about your Halloween look, fret not—Chupa Chups has you covered.” View her post here.

The esteemed Indian gaming YouTuber and esports enthusiast, scout, adds to the excitement on Instagram, exclaiming, “Halloween just got spookier with Chupa Chups Halloween Hacks.” Explore his post here.

Dynamic content creators Shyam Sharma and Dhruv Shah, collectively known as Funcho, infuse their unique style into Chupa Chups Halloween Hacks 2.0 through a captivating short skit reel. Witness their magic here.

Saloni Kandalgaonkar, recognized as Mili kya Mili on YouTube and a prominent gaming influencer, lauds the captivating platform on her Instagram, stating, “Halloween is lurking around the corner! The Cat Woman look is my perfect choice, and Chupa Chups Halloween Hacks knows it well.” Peruse her post here.

Anmol Raina enthusiastically declares, “Halloween season is upon us… So, dive into the world of Halloween Hacks by Chupa Chups.” Review his post here.

Join the Mesmerizing Digital Spectacle!

Chupa Chups extends a compelling invitation to audiences to immerse themselves in the captivating realm of Chupa Chups Halloween Hacks 2.0 by visiting the dedicated landing page at By sharing their Halloween experiences on social media and tagging @chupachupsindia while using #ChupaChupsHalloweenHacks, participants can become an integral part of this enthralling digital phenomenon. Embrace the Halloween enchantment!

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