Mumbai-based ROI-focused agency Yellophant Digital has officially been acquired by the independent global advertising agency Chimp&z.
Yellophant Digital was started by Preksha Sheth, Angad Singh Manchanda, and Lavinn Rajpal in 2020 to cater to startups and SMEs. As a way forward, Sheth has exited the agency’s management, giving Chimp&z a hold of the company.
This acquisition marks a milestone in Yellophant’s young journey, and Chimp&z aims to expand its service offerings to MSME brands, startups, and emerging brands in the Indian ecosystem with this venture.
The agency mentioned that Yellophant Digital is eager to introduce its new team and rebrand as ‘Yellophant’, bringing fresh AI-driven affordable solutions for young brands in the Indian subcontinent. Together, Chimp&z and Yellophant aim to lead AI-integrated marketing solutions to cater to budgeted clients efficiently. These solutions encompass artificial intelligence, data tracking on social media, content creation using generative AI, films, corporate AVs, and animated short videos, which will help marketers find a niche and top-quality design language. These solutions help improve efficiency and error reduction, provide easier customization, and increase campaign ROI for better results.
With its operations continuing from its Mumbai headquarters, Yellophant’s team of 20+ professionals will now work with the employees of Chimp&z thus strengthening their global deliveries. Yellophant has collaborated with brands such as Tata Starbucks, Siyaram’s, Complan Nutrigro, Cadini, Klenvor, Kiddoze, Oxemberg, Edmingle, 1Rivet, CarBoli, mySmilist, Beleaf Organics, Mezaya, ExpertMFD, and others.
Commenting on the recent acquisition, Co-founders, Angad Singh Manchanda and Lavinn Rajpal commented, “With this acquisition, we aim to remodel Yellophant into a future-proof agency with new-age digital solutions. Our commitment to innovation propels Chimp&z Inc’s global network to new heights. This growth will help us accommodate the new developments in the industry. Marketing is soon going to be about how smart your channels are rather than how many channels you use for marketing, this change is going to be led by artificial intelligence, and with this venture, we aim to do that by delivering cutting-edge digital solutions to our clients.”
