After working with McCann Worldgroup as Executive Vice President for more than seven-and-a-half years, Mandeep Sharma has now joined Cheil India in the capacity of National Head- Samsung Business. He will be reporting to Sanjeev Jasani, COO, Cheil SWA.
In his new role at the agency, he will be responsible for identifying and crafting innovative strategies and systems that will help Samsung face the ever-changing dynamics of marketing landscape.
Additionally, he will also drive the integrated marketing campaigns for the brand by weaving together the various capabilities that Cheil offers.
Before joining McCann Worldgroup as EVP in July 2016, Sharma served the role of Managing Director at Spark44 for a brief period of six months.
Prior to that, he was associated with MRM//McCann as Vice President and Country Head for more than thirteen years, starting December 2002. Earlier on, he also worked with Ogilvy One as Group Head for less than a year in 2002.
In the past, Sharma also worked with ThompsonConnect, Pun wire, Tata Press.
Sharing his views on joining Cheil India, Sharma, National Head- Samsung Business, Cheil India, said, “I am thrilled to be a part of Cheil India, an agency that I believe is truly integrated in line and spirit. They have done a stellar job in driving business outcome for Samsung and I hope we would collectively as a team continue to push the boundaries in pursuit of achieving industry best practices and excellence.”
Commenting on the appointment, Carlos Limseob Chung, MD, Cheil SWA, said, “Cheil is leading the advertising mandate for Samsung -one of the most well-known brands in the country, with a portfolio of products that straddles across multiple categories. We wanted to hire someone who is able to harness data and digital alongside the brand marketing so as to deliver gold standard work. Mandeep, with his stellar record of providing integrated marketing solutions to multiple brands is a perfect choice and I am elated to welcome him to Cheil India”.
