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Check How Durex’s #OrgasmInequality Campaign Is Creating A Buzz On Social Media

| Published on June 2, 2019

Known for its content fiercely bold content around sex and related issues Durex India recently added a new feather to its caps with its recent campaign #OrgasmInequality. 

Talking about orgasm inequality, the brand had earlier in the year 2017 conducted an independent survey on a global scale. Based on the statistics from the same Durex India posted on social media sharing, “Nearly 70% of women in India don’t orgasm every time they have sex.

The brand released multiple video messages by influencers, where they can be seen expressing shock at the statistics at hand and plea to practice organs equality. 


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It blows my mind away every time the conversation arises. But it’s true, most women – don’t orgasm every time they have sex. Some women have never experienced one, others have, however very rarely. To the extent that many of the ones I’ve met, thought that sex was a transaction – something you give to the man you love in order for him to give you companionship. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Women, often in our society, when married are told that they are to go and ‘perform’ their duties, in order to provide pleasure to their husbands. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The concept of a woman wanting to speak up and discuss sex, to have sex, to have sexual desires – is a threat to the society she belongs to. Someone needs to start this conversation. Someone, has to talk about why female orgasms are equally important. And if not today, then when? if not us, then who? @durex.india #orgasminequality ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #letstalk #breakingstereotypes #bethechange #sexeducation

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The influencers created communication on the lines of adult faking orgasms and how the practice needs to stop. They urged users to share their voice with #IFakedItToo, attempting to create engagement around the campaign.

Without wasting any time Twitterati were quick jump on the meme bandwagon 





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