| 2 minutes read

2 minutes read

Charged by Thums Up unveils a nostalgic reunion with Aamir Khan and Darsheel Safary, introduces an irresistible strawberry flavour

| Published on March 22, 2024

Charged has recently unveiled a campaign that has been stirring waves of nostalgia across the nation. The campaign featuring none other than Aamir Khan and Darsheel Safary, isn’t solely about nostalgia; it’s also about the exhilarating burst of flavour that Charged brings with its new strawberry variant.

Whether you’re facing a hectic day or simply seeking a pick-me-up moment, the tantalizing taste of Charged, charges you up. Accompanied by a fresh positioning, impactful new logo, and the powerful tagline “Mind Charged, Body Charged,” this strategic evolution isn’t just cosmetic; it’s a profound realignment of Charged’s essence, catering to the ever-evolving needs of the younger generation.

Aamir Khan and Darsheel Safary- The Iconic Duo Leads the ‘Charged’ Movement

Reuniting after a staggering 17 years from the iconic film “Taare Zameen Par”, the beloved duo brings back the same on-screen chemistry and emotional resonance that left an indelible mark on audiences, now all ‘Charged’ up to ignite the same sentiment.

In the captivating ad, Safary expresses his concern to Khan about his life’s challenges. Khan responds by offering him a bottle of Charged, which not only charges up Safary but also unveils glimpses into Khan’s own triumphs. By portraying various avatars, Aamir Khan guides Safary on a journey that reflects the essence of the brand. From the lens of decoding the ad campaign, the TVC highlights how a constructive and positive mind can give one the courage to stand strong against the test of time. The reunion of Aamir Khan and Darsheel Safary after 17 years adds an extra layer of excitement, leveraging their chemistry to evoke nostalgia and revolutionize the brand.

Overall, the campaign evokes nostalgia and heralds a fresh approach, embodying positivity and camaraderie while leading the ‘Charged’ movement into a new era. It serves a reminder that as we navigate through the twists and turns of life, there is a need to embrace the journey, seize every opportunity, and savour every sip of Charged along the way.

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