Brand wars are not a new thing, time to time we see brands mocking each other for adopting something new. IHOP on Monday announced about changing its name to IHOb for promoting the debut of its new burgers. It also revealed that ‘b’ in this new name is for burgers.
This gave a chance to IHOP rivals including including Burger King, Wendy’s and Red Robin, to mock the fast food brand on Twitter for this temporary rebranding. Wendy’s tweeted:
Remember when you were like 7 and thought changing your name?
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.— Wendy's (@Wendys) June 11, 2018
Twitter users tried to add spices in the conversation:
— Gabe Kapler’s Coconut Oil (@GabeKaplersOil) June 11, 2018
To which Wendy’s replied:
Can’t wait to try a burger from a place that decided pancakes were too hard.”
Can't wait to try a burger from the place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 2018
IHOP was quick to recognise this and replied: “We don’t want any beef with you, we just want to share our beef with the world.”
We don’t want any beef with you, we just want to share our beef with the world
— IHOb (@IHOb) June 11, 2018
Wendy’s sarcastically replied:
Welcome to the neighborhood 😉
— Wendy's (@Wendys) June 11, 2018
Burger King has done something more hilarious by changing its name:
BURGER KING CHANGED THEIR TWITTER NAME TO PANCAKE KING LMAO THE SHADE pic.twitter.com/jdgq6svIDe
— tigsssssssss (@_tiger_s_) June 11, 2018
Red Robbins entered the battle of words and twitted:
We’re as serious about pancakes as @IHOb is about burgers https://t.co/IQ7J2TX47T
— Red Robin (@redrobinburgers) June 11, 2018
Another rival A & W Restaurants shared its thoughts on this rebranding:
Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.) pic.twitter.com/0HPQtQirHn
— A&W Restaurants (@awrestaurants) June 11, 2018
And here comes another…
No worries here…
— Waffle House (@WaffleHouse) June 11, 2018
Also Read: Wendy’s Takes On McDonald’s In Its New Super Bowl Ad
This shows how brands these days use social media platforms especially Twitter to make the fun of their competitors to show themselves superior. This indeed helped IHOP’s rebranding as the message was conveyed to a wide audience through the participation of other brands.
“If we have other people in the world of burgers commenting on our burgers, it can only help,” IHOP’s president said in a recent interview.
What do you think about this? do let us know in the comments section.
