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| 3 minutes read

3 minutes read

Burger King, Wendy’s & Other Burger Chains Are Slamming IHOP For Its Rebranding

| Published on June 13, 2018

Brand wars are not a new thing, time to time we see brands mocking each other for adopting something new. IHOP on Monday announced about changing its name to IHOb for promoting the debut of its new burgers. It also revealed that ‘b’ in this new name is for burgers.

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This gave a chance to IHOP rivals including including Burger King, Wendy’s and Red Robin, to mock the fast food brand on Twitter for this temporary rebranding. Wendy’s tweeted:
Remember when you were like 7 and thought changing your name?

Twitter users tried to add spices in the conversation:


To which Wendy’s replied:

Can’t wait to try a burger from a place that decided pancakes were too hard.”

IHOP was quick to recognise this and replied: “We don’t want any beef with you, we just want to share our beef with the world.”

Wendy’s sarcastically replied:


Burger King has done something more hilarious by changing its name:

Red Robbins entered the battle of words and twitted:

Another rival A & W Restaurants shared its thoughts on this rebranding:


And here comes another…

Also Read: Wendy’s Takes On McDonald’s In Its New Super Bowl Ad

This shows how brands these days use social media platforms especially Twitter to make the fun of their competitors to show themselves superior. This indeed helped IHOP’s rebranding as the message was conveyed to a wide audience through the participation of other brands.

“If we have other people in the world of burgers commenting on our burgers, it can only help,” IHOP’s president said in a recent interview.

What do you think about this? do let us know in the comments section.

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