One of India’s most loved brands Britannia Industries is looking for expansions into new geographies as revealed by Chairman Nusli Wadia. A new logo has been launched to update the way people see Britannia.
“We have now got a very strong foundation, not only in terms of financials but in terms of a management team. We are on a very strong footing and now in a position to look at adjacencies,” Wadia said in a recent meeting with officials.
OLD LOGO
NEW LOGO
The company’s logo has been changed after a long time interval of 20 years. Talking about the new logo he said it was “not completely different from our old logo”, explaining that the brand heritage will be carried forward but too a new look has been given.
An official of the company explained the meaning of this new logo. Britannia is planning to rebrand as the Total Foods Company from now on with the expansion of its offerings in both healthy and indulgent products. The wings of a bird signify freedom to choose, whenever and wherever you want to enjoy your food. Hence two parts of the wings have two colors, yellow for fun and green for health. The yellow and green wing is the design language for packaging. Packs with yellow wing would be for fun products and packs with green wing would be for healthy products.
The annual report of Britannia revealed that intention will be to launch new products targeting the same snacking occasions but with new and innovative products.
Britannia wants to beat Parle in the biscuits market in terms of the volume of brands and the company estimates it will take two-three years to overtake the Parle G brand with Good Day.
With this new brand identity, we look to elevate the brand through a design that is simple and elegant, yet uniquely Britannia. The 100-year campaign, set to roll out soon, is our way of expressing gratitude to the secret ingredient of our success- our consumers,” Ali Harris Shere, VP – marketing, Britannia Industries Limited said.
