IPL is not a cricket event, it is a big stage for brands to attract new customers. Brands know this and they launch creative advertisements every year to grab the attention of the audience. In the process of doing so, they try different strategies. We reported earlier that 34 popular brands have signed up as official sponsors of IPL 2018 including Vivo, Jio, Amul, Coca-Cola, MakeMyTrip, Dream11, Sleep Well, Parle Agro and many more.
Star started the IPL 2018 campaigns with a special start. The #BestvsBest campaign engaged audience and created curiosity among cricket loves about the tournament. The interesting thing to note about this year’s ads is that most of the brands are not using cricket or IPL in their ads.
Sponsors making the best of IPL
Vivo
The main sponsors of IPL such as Vivo, Coca-Cola, Jio are making sure that they raise brand awareness with ads during the games of IPL. Vivo has made Bollywood star Aamir Khan as the brand ambassador which is helping them to promote its flagship smartphone Vivo V9.
Also Read: Here’s Why Ranveer Singh Has Been Replaced With Aamir Khan As Vivo’s Brand Ambassador
Coca-Cola
Coca-Cola is trying to connect with the audience by making them emotional and has launched a new campaign called ‘Share a Coke’ showcasing newly designed bottles. India is a country where relationships are valued a lot and this campaign is a good idea according to us.
Jio
Jio has featured actress Deepika Padukone along with cricketers of IPL teams in their ads. We can define it as the new version of Dhan Dhana Dhan theme that Jio used earlier.
Non-sponsors trying hard
Brands which have not spend their money on being the official sponsors of IPL this year are also trying hard to get full attention of IPL viewers with creative ads.
Vodafone
Vodafone’s Zoozoos are back with IPL, Vodafone knows that they get most attention during the IPL season due to their ads. The ‘Unofficial Sponsor of Fans’ campaign has helped them regain their popularity among Indian users.
Airtel
Another Reliance Jio rival which is trying to increase its market share in India with new advertisements and offers specially made for IPL season. Airtel is making its customers watch IPL 2018 matches for free by providing them a free subscription for Hotstar.
Also Read: Jio Slams Airtel For Misleading Consumers With IPL Ads</a>
Munch
Nestle Munch has played a clever move by using the wink-eye internet sensation Priya Prakash Varrier in its latest campaign based on IPL.
Amazon India
With IPL season Amazon has again launched their Chonkpur campaign which the players are looking to work hard on their cricket but are facing problems due to shopping requirements.
Also, brands are using the IPL players to help them in advertising. We can see this in several ads including the Jio Dhan Dhana Dhan ads, MS Dhoni in Snickers ad and RCB lead players in Dominos advertisements.
