How Indian Brandland Ganpati Bappa Morya-d Its Way This Ganesh Chaturthi

Ganesh Chaturthi isn’t just another festival, it’s a grand celebration of devotion, joy, and tradition wrapped in the fragrance of modaks, and the vibrant chants of “Ganpati Bappa Morya” reverberating across streets. This auspicious occasion symbolises the homecoming of Lord Ganesha, and with it, comes a wave of collective excitement. It’s a time when homes are decorated, families come together, and the spirit of community blossoms.

But this festival extends beyond religious fervour, it has become a cultural phenomenon that brands, eager to tap into the emotional connection people have with Bappa, turn into a creative playground. Each year, they curate unique campaigns and social media posts, blending traditional values with modern marketing, weaving themselves into the heart of this joyous occasion.

From heartfelt social media posts to full-blown campaigns, brands across India have made Ganesh Chaturthi a key part of their festive marketing strategy. Whether it’s to drive engagement or simply to connect with consumers on a deeper level, companies craft messages that resonate with the sense of devotion and celebration the festival brings. This year was no exception. The lead-up to Bappa’s arrival saw brands pulling out all the stops, mixing enthusiasm with ingenuity to create something that’s not only visually captivating but also meaningful.

Platforms like Swiggy Instamart led the charge with a full-fledged campaign, while familiar names like Havells India, Zomato, Haldiram’s, and BookMyShow all contributed to the festive buzz with their own engaging content across social media, reinforcing their connection with consumers during this emotionally charged period.

The magic, however, lies in how these brands skillfully merge tradition with modernity. From witty, quirky social media posts to heartfelt, culturally tuned campaigns, each brand found its unique voice this Ganesh Chaturthi. Havells India, for example, highlighted the importance of eco-friendly celebrations, while Zomato tickled the audience’s funny bone with food-related posts tied to festive delicacies. Meanwhile, Haldiram’s made sure the modak stayed at the centre of everyone’s festive feast with mouthwatering visuals, and BookMyShow made the cultural aspect of the festival the hero of their campaign.

As always, these campaigns don’t just stand as marketing gimmicks, they help brands forge a deeper, more genuine connection with their audience, proving that when it comes to Ganesh Chaturthi, it’s all about celebrating together.

Swiggy Instamart

Swiggy Instamart, the quick commerce arm of Swiggy, added a unique outdoor activation to this year’s Ganesh Chaturthi celebrations by installing a free’Insta-Modak’ vending machine at Carter Road in Mumbai. This machine dispensed modak boxes at no cost to anyone who rang the bell, blending creativity with engagement while highlighting Swiggy’s commitment to the festive spirit.

In Maharashtra, where Ganesh Chaturthi is celebrated with great enthusiasm, Swiggy extended its outreach by partnering with key pandals in Pune. Modaks were distributed as prasad, with Swiggy delivering them for just one rupee, plus delivery charges.

 

View this post on Instagram

 

A post shared by Aryan Kataria (@katariaaryann)

Zepto

 

View this post on Instagram

 

A post shared by Zepto (@zeptonow)

SBI Card

 

View this post on Instagram

 

A post shared by SBI Card (@sbicard_connect)

bigbasket

 

View this post on Instagram

 

A post shared by bigbasket (@bigbasketcom)

BookMyShow

 

View this post on Instagram

 

A post shared by BookMyShow (@bookmyshowin)

Havells India

 

View this post on Instagram

 

A post shared by Havells (@havells__india)

Uber India

 

View this post on Instagram

 

A post shared by Uber India (@uber_india)

Myntra

 

View this post on Instagram

 

A post shared by MYNTRA (@myntra)

Pizza Hut

 

View this post on Instagram

 

A post shared by Pizza Hut India (@pizzahut_india)

McDonald’s

 

View this post on Instagram

 

A post shared by McDonald’s India (@mcdonalds_india)

Zomato

 

View this post on Instagram

 

A post shared by Mandar Chandwadkar (@realmandarchandwadkar)

Swiggy

 

View this post on Instagram

 

A post shared by Swiggy Food (@swiggyindia)

Tide

 

View this post on Instagram

 

A post shared by Tide India (@tide.india)

Reliance Digital

 

View this post on Instagram

 

A post shared by Reliance Digital (@reliance_digital)

Cadbury Dairy Milk

 

View this post on Instagram

 

A post shared by Cadbury Dairy Milk (@cadburydairymilkin)

Vithoba Healthcare And Research

 

View this post on Instagram

 

A post shared by Vithoba Healthcare And Research Private Limited (@vithobahealthcare)

Timus Lifestyle

 

View this post on Instagram

 

A post shared by Timus (@timuslifestyle)

Kotak Securities

 

View this post on Instagram

 

A post shared by Kotak Securities (@kotaksecurities)

The D Wave

 

View this post on Instagram

 

A post shared by The D Wave (@thedwaveofficial)

Extramarks

 

View this post on Instagram

 

A post shared by Extramarks Education (@extramarks)